4 Sure-fire Ways to help you UP your Writing

By Nicholas Muema | Content Marketing

Sep 30
UP Your Writing


It’s a skill every new blogger or entrepreneur should hone.

And yet, your writing only improves by writing more.

It’s a skill that you learn by doing.

You write when you need to.

You write when you absolutely don’t need to.

Why’s that?


Because writing is an acquired skill. If you’re a naturally born writer, kudos to you.

But the rest of us have to work to improve our writing. And the only way we can do this is by…

Writing when we need to.

Writing when we absolutely don’t need to.

1) Start by creating your writing ‘happy’ hours

This is the period of zero distraction.

No phones.

No social media.

And definitely, no binge watching the latest TV series.

It’s the time you open up your laptop, load your word processor and think of only writing. Nothing else.

During those ‘happy’ hours, your main task is accomplishing any writing goals you have.

  • Are you writing a new blog post?
  • Are you finishing that long post you started writing yesterday?
  • Or maybe it’s writing an eBook that you’ll use to grow your mailing list?
  • Did you notice something odd? I’ve used the word happy, which is ironic. This is because writing can at times feel tortuous and tiring.

    There’s nothing happy about writing continuously for 2 hours, is there?

    I call them happy hours because both you and your blog benefit.

    Writing is an acquired skill as I mentioned. Which means it’s prone to procrastination.

    By saying to yourself, “Hmmm, today I’m finishing this post between 9-11 a.m.”, and you achieve that goal, trust me that counts as a big win.

    Your blog, on the other hand, gets another post that maybe ends up generating loads of traffic.

    Now, if you didn’t have your happy hours, would you have finished writing that post?

    I don’t think so. It’s human nature to take the easy way out. To procrastinate. To give yourself a lot of excuses for not writing.

    Create those special hours for your blog. Practice writing during those hours. Treat yourself if you have to.

    But make sure that you show up during those hours. Your blog’s success (and yours too) depends on them.

    2) Write an outline for each post

    Now that you’ve created your happy hours, the last thing you want is not knowing what to write.

    Imagine waking up at 4 or 5 in the morning to write, you open your laptop and then it hits you:

    You don’t know what you’ll write about. 😩

    You’ve sacrificed your sleep to write, then your brain goes on vacation. That’s just painful.

    My advice, use the underestimated superheroes called outlines.

    You can write them during your writing hours. Or at any time of the day if you like.

    An outline breathes life to any post you intend to publish. Any outline should have:

  • Several headlines where you pick the one that’s intriguing.
  • An intro of the post
  • A brief body of the post
  • Research sources if any
  • Conclusion
  • You can write one outline or create as many as you want. Know which method works for you and use it.

    If you like having 5 outlines beforehand, well and good. If it’s only one, that’s not bad either.

    The key thing here is to create an outline for every post you’ll publish.

    3) Edit your posts like a pro, even if you’re not one

    Reading from the web is a totally different experience from the one a reader has with a book.

    Blog posts with endlessly long paragraphs are a serious eye-sore. A physical book can get away with them, but don’t use the same philosophy on your blog.

    Keep your sentences and paragraphs short.

    Your paragraphs should not exceed four lines in desktop view. If it does, try making each sentence its own paragraph.

    By doing this, you’re helping the readers that skim through your content. And they’re the majority.

    If they see those long paragraphs, they’ll simply leave your blog.

    Short paragraphs are neat and they retain the attention of your readers.

    Don’t give your readers, that you’ve worked so hard to get, the slightest opportunity to leave your blog.

    Edit your posts to your advantage.

    4) Write for your reader's sake

    As a blogger, you want your words to inspire your readers. To heed any advice you offer on your blog.

    If your readers crave for more information, and you don’t provide that to them, then you’re losing out to the competition.

    If your publishing schedule is erratic, traffic to your blog will also be the same.

    Ask yourself these: “If I don’t publish this blog post, who am I hurting? If I always procrastinate, will I ever grow my blog’s fan base?”

    These are a few questions to ponder but they require immediate answers from you.

    Do you have their answers?


    I’ll say it again, writing is an acquired skill. You only get better by writing more.

    Don’t worry if you’re writing isn’t gold-standard. I don’t even see myself near that level.

    But I believe that by practicing more, I may reach there one day. And that always motivates me to write.

    Remember, writing is a skill that you learn by doing.

    You write when you need to.

    You write when you absolutely don’t need to.


    About the Author

    Nick started Blogger's Pursuit to help upcoming bloggers and entrepreneurs discover their pursuit of blogging. Other times, you'll find him deeply engrossed in a book or finding new business strategies to experiment with.