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The Top 5 Types of Content You Can Publish On Your Blog

By Nicholas Muema | Content Marketing

Sep 30
The Types of Content

As a blogger, you need content on your blog. Content that inspires. Content that grows your following.

Hence the phrase, content is king.

But you need to publish that content often. Not randomly. Not when you have to.

Often.

The frequency, however, depends on you. Is it daily? Is it on a weekly basis?

Google rewards websites that are updated consistently. And the content that is in them is helpful towards the end reader.

Not content that is:

  • Full of keywords that makes it hard for your reader to understand.
  • Scammy that looks like you want to rob your reader.
  • So shallow that it ends up confusing your reader.
  • Apathetic that only benefits you, not your reader.
  • If you want your blog to command a good audience, your content definitely has to be king. That content has to be so attractive that your readers share it all over the web.

     It’s like nectar, and no bee can resist a flower’s nectar that tastes so good, right?

    More...

    Using content to attract an audience for your blog is called content marketing. But before we go too far, have you:

    • Thought of the niche you’ll pursue? If not, you better read this.
    • Done some research about the topic you want to discuss on your blog?
    • Created a content plan for your blog?
    • Thought about your ideal client / reader?

    Okay, let’s see the types of content you can publish on your blog.

    Good old Text

    Reading web-based text can be a bit boring and hard to read.

    That’s why you need to edit it to make your reader’s life easier. Reading on the web is a different scenario when compared to reading a book. A book can get away with long paragraphs.

    A blog post, on the other hand, can’t use the same approach. A visitor will land on your blog post, see that long paragraph, and simply leave your blog for good.

    So how do you enhance your reader’s experience?

  • Use short paragraphs with 4 lines being the maximum (desktop view).
  • Incorporate blog graphics to break up the monotony of text. These could be relevant stock photos, infographics, GIFs, data charts, etc.
  • Make sure that there’s lots of white background space on your posts. It’s easier on the reader’s eyes.
  • Use bullet points to highlight some ideas.
  • Make sure that the post is empathetic & helpful to the reader.
  • Use call-to-action buttons wisely. Your readers could join your mailing list, click to tweet a quote, etc.
  • Image-inspired Content

    Depending on your niche, images can add the wow factor to your posts. Good examples are:

    • Fashion blogs.
    • Travel blogs.
    • Food blogs.

    It’s hard to show a person how to bake a chocolate cake using text alone, right?

    A combo of text and photos is very effective when conveying your message. You can use screenshots or photographs when you’re posting a tutorial.

    P/S: Consider this, the human brain processes visual data 60,000 times faster than text.

    Video-inspired Content

    Video uptake is growing among online users. These days, YouTube has made it easier for anyone to become a video publisher. Whether it’s a funny video or a tutorial, YouTube has got you covered.

    I mentioned why a blogger is a marketer, well sort of. Your blog is your business. Therefore, if video is going to be your main publishing channel, you should consider sending your YouTube subscribers to your blog.

    From there, you can get them to join your mailing list. Because an email list is an audience you own. And you can get them to buy some of your video courses.

    You can use video to:

  • Market your blog on YouTube.
  • Market your brand to your email subscribers.
  • Show tutorials to your readers.
  • Create webinars [digital seminars].
  • Create free & paid online courses, etc.
  • Video hosting services you could use are:

    Infographic-inspired Content

    You can use infographics to:

    • Bring out the core message of a post.
    • Summarize a lengthy post.
    • Demonstrate an idea.
    • Explain complex data visually, instead of using text.
    • Grow your mailing list.
    • Make the reading process fun and memorable.

    The last point takes care of your reader. Your post isn’t there to bore them out of their wits. That’s why using infographics helps you as a blogger.

     A boring post can become interesting just because there’s as an infographic embedded on it.

    Services that offer infographic editing are:

    Podcast-inspired content

    Would you like to use audio to convey your message?

    To put it in a better way, do you want to explain an investment tip through audio instead of video?

    Worry not, a podcast has got you covered.

    Podcasts cater to those readers that simply don’t have time to read your blog post. 

    Maybe they prefer listening to your podcast when driving. Or during an intense workout in the gym.

    That's the flexibility a podcast offers.

    Also, don’t forget that talking is much faster than writing. You end up publishing a podcast faster than the regular blog post.

    But don’t forget to edit your podcast though. 😉

    Which services offer podcasting?

    Conclusion

    It’s important to understand what type of content your audience appreciates. Get to know which types of content work for you.

    Save yourself the hassle of creating content that your audience won’t really appreciate.

    Content is only king if it’s the right content for your audience. And the only way you can know this is by testing.

    Is content marketing working for your blog?

    Let me know in your comments.

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    About the Author

    Nick started Blogger's Pursuit to help upcoming bloggers and entrepreneurs discover their pursuit of blogging. Other times, you'll find him deeply engrossed in a book or finding new business strategies to experiment with.