How to Launch Your Brand New Blog with a Rock-solid Foundation

By Nicholas Muema | Blogging 101

Sep 29
The right foundation

Let’s face it, starting a blog is hard. There are a lot of moving parts that require your attention, and it’s easy to get overwhelmed and quit.

You want to get your idea out there. A passionate idea that will make you money. Maybe it’s from advertising. Or affiliate marketing. Or through your services.

But how to get there, well, that’s a mystery.

You simply don’t know where to start.

And maybe what you think about blogging isn’t helping you at all.

So, what do you need?

You need to read this post. And then...


You need to start building a firm foundation for your blog. Ask yourself these:

  • Do you want your blog to help a subset of people out there?
  • Do you see blogging as a career you’ll pursue?
  • What tools do you need to make your blog perform optimally?
  • Do you view your blog as an online business?
  • Asking yourself these types of questions gives you a solid framework for your blog’s foundation. But let’s take it a notch further.

    Start with Passion on Your Side

    This is the first step. Without this emotion, your blog becomes another burden in your life. And life is full of burdens, right?

    Anyway, you start a blog to:

  • Follow what you like and see where it takes you.
  • Be an avenue where you can increase your income streams and achieve financial security.
  • Be a place where you deliver great value to an audience that appreciates your content.
  • Help a person struggling with a problem that you have solutions to.
  • Be proof to yourself that you can do it, and maybe change your life for good.
  • Passion.

    You need it. I need it. And passion gives you motivation for the next item...

    The Right Content.

    To keep your audience entertained and yearning for more, you have to publish constantly. Are you comfortable publishing:

    • Daily posts?
    • Weekly posts?
    • Two posts per week?

    Your niche dictates what type of content you’ll publish. If you are a tech gadget blogger, your readers might appreciate review style posts.

    Or glossy photos if your niche is fashion. I’m just saying.

    Find out what they like. Give that content to them consistently by creating a publishing schedule for your blog. And make sure the content is empathetic to your reader.

    Passion makes your work as a content publisher easy and fun. You derive great satisfaction knowing that just one blog post can help someone tremendously.

    Give Your Blog The Proper Home It Deserves

    Your blog is your business. It is where you host your content, grow your mailing list, direct your readers to join your blog’s social media pages.

    It’s also where you can sell your products or services efficiently.

    Don’t start with a free platform. You can’t monetize your blog, grow your mailing list and worse, the content that you publish isn’t yours to own.

    To summarize, a proper blog has:

  • Paid hosting
  • A premium theme.
  • An Email Service Provider.
  • An Email List Builder.
  • A social media presence.
  • The right content.
  • A loyal audience.
  • Create a Blogging Plan

    Like I mentioned before, there are a lot of moving parts to consider when starting your blog.

    With a plan, you know where to start and what to do next, instead of jumping from one random task to another.

    A blogging plan helps you:

  • Know which niche you’ll pursue.
  • Create the budget you require to start the blog.
  • Know which technicalities you can handle, and which you can outsource.
  • Create a content scheduling plan for the blog.
  • Know where & how to find the right audience for your blog.
  • Identify the strategies you can develop to monetize your blog.
  • Use the S.M.A.R.T philosophy when creating your plan.

    But don’t forget to have a stretch goal in that plan. This is a goal that can only achieved from other SMART goals.

    It’s there to keep you in check; to make sure that the plan you create is working for you.

    Specific—is that plan related to your niche?

    Measurable—can you measure the wins & failures from your plan?

    Attainable—is that plan achievable? Do you have the means needed to attain your goals?

    Realistic—is the plan within the scope of your abilities?

    Timely—have you set deadlines in that plan? What schedules have you put in place?

    Also, don’t forget that there is always the procrastination monster that lurks behind. It’s always hot on your heels.

    Its main purpose is to give you an excuse of not creating a plan today.

    Funny enough, procrastination assures you that there’s always a tomorrow. Or next week. Even next year.

    But the reality is that tomorrow is never guaranteed.

    Keep procrastination in check, and you may be on your way to starting your blog.

    P.S: The Stretch and S.M.A.R.T goal concept is borrowed from Charles Duhigg's book, Smarter, Faster, Better.


    Start your blog the right way. It might be hard at the start, but you’ll eventually get better and better. 

    Whatever you do, remember to be S.M.A.R.T about it.


    About the Author

    Nick started Blogger's Pursuit to help upcoming bloggers and entrepreneurs discover their pursuit of blogging. Other times, you'll find him deeply engrossed in a book or finding new business strategies to experiment with.