Category Archives for "Content Marketing"

5 Incredible Ways to Increase your Blog’s Engagement with your Audience
Oct 25

5 Incredible Ways to Increase your Blog’s Engagement with your Audience

By Nicholas Muema | Blogging 101 , Content Marketing

Some time back, when I was a kid, my mum sent me to the shop. She gave me the money and explained to me the items I needed to buy.

So I made a beeline to the shop, hoping I would buy myself some sweets with the left-over change.

But when I got there, something bizarre happened.

I couldn’t remember the stuff I needed to buy.

Not. Even. One.

I stood there staring blankly at the shopkeeper wondering what to do next.

Going back home was quite a distance. But that wasn’t the problem.

I simply didn’t know what to say to my mum once I got there.

With all the courage my 7-year-old-self could muster, I explained the strange situation to my mum. Luckily, she understood and wrote down the items for me.

I happily handed over the list to the shopkeeper and bought the items with incredible haste.

And yeah, I bought myself some tasty-looking sweets with the left-over change.

So, what does this story have to do with the post?

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Oct 01

How to Start Your Blog and Grow it into an Authority

By Nicholas Muema | Blogging 101 , Content Marketing , Entrepreneurship

So you want to be a blogger?

That’s great!




But before we light up those fireworks, l want to ask you an honest question:

Why do you want to start this blog?

On the surface, it looks like a relatively simple question. And it is. The responses though, are as varied as they come:

  • I want my blog to rank for some keywords.
  • I want my blog to discuss the latest gossip.
  • I want my blog to earn me passive income from banner ads.
  • I see my blog as an extension of myself. It’s a medium where I can convey my opinions and showcase my life in general.
  • I want my blog...
  • These responses are valid. They answer the question perfectly. But here's the problem.

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    The Types of Content
    Sep 30

    The Top 5 Types of Content You Can Publish On Your Blog

    By Nicholas Muema | Content Marketing

    As a blogger, you need content on your blog. Content that inspires. Content that grows your following.

    Hence the phrase, content is king.

    But you need to publish that content often. Not randomly. Not when you have to.


    The frequency, however, depends on you. Is it daily? Is it on a weekly basis?

    Google rewards websites that are updated consistently. And the content that is in them is helpful towards the end reader.

    Not content that is:

  • Full of keywords that makes it hard for your reader to understand.
  • Scammy that looks like you want to rob your reader.
  • So shallow that it ends up confusing your reader.
  • Apathetic that only benefits you, not your reader.
  • If you want your blog to command a good audience, your content definitely has to be king. That content has to be so attractive that your readers share it all over the web.

     It’s like nectar, and no bee can resist a flower’s nectar that tastes so good, right?

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