This year, Joe starts planting carrots on his farm. He can’t wait to harvest them because he knows how much they’ll improve his financial situation.
Then the harvest season kicks in. But when he starts digging up the carrots, the horror that greets him is too much to bear.
The yield from his farm is absolutely miserable. The carrots are too small to afford any profit. And worse, they can only sustain his family for a week.
Let’s look at another scenario:
5 kilometres away, Kip is reaping big from his carrots. Before, he expected to harvest 8-10 bags of carrots.
Now, he’s staring at 16 bags and he can’t help but utter a small prayer of thanksgiving.
When a neighbour asks him what his secret is, he gives a simple but powerful answer:
“I got assistance from a carrot farmer who yields 3X more every year from his farm. I didn’t want to gamble with my yield this time. It’s the best return of investment I have ever experienced.”
So what differentiates the two farmers?