Category Archives for "Entrepreneurship"

Oct 01

How to Start Your Blog and Grow it into an Authority

By Nicholas Muema | Blogging 101 , Content Marketing , Entrepreneurship

So you want to be a blogger?

That’s great!




But before we light up those fireworks, l want to ask you an honest question:

Why do you want to start this blog?

On the surface, it looks like a relatively simple question. And it is. The responses though, are as varied as they come:

  • I want my blog to rank for some keywords.
  • I want my blog to discuss the latest gossip.
  • I want my blog to earn me passive income from banner ads.
  • I see my blog as an extension of myself. It’s a medium where I can convey my opinions and showcase my life in general.
  • I want my blog...
  • These responses are valid. They answer the question perfectly. But here's the problem.

    Continue Reading
    The Expectations
    Sep 30

    Here’s What to Expect When You Become a Blogger (#4 will inspire you)

    By Nicholas Muema | Blogging 101 , Entrepreneurship

    Starting a blog is similar to starting an online business.

    Starting a business means that you have made the decision of being your own boss.

    Being your own boss means overcoming the fears that plague many first-time bloggers:

    • Will people ever read my blog?
    • Will it be successful?
    • Will I make thousands of dollars from my blog?
    • Will I be comfortable with my blog’s niche?

    Becoming a blogger means stepping away from your comfort zone. And we know how hard that is, right?

    While you are in your comfort zone, those fears can stop you from starting your blog, and you end up procrastinating time and time again.

    In the end, you realize that you haven’t started your project, and your fears have grown stronger and stronger. Strangely enough, they even start to make sense.

    But don’t let them cripple you, or make you not start that blog you’ve been dreaming of for months or years.

    Be comfortable with the idea that these fears will haunt you through your entire blogging journey. They do the same to me. They do the same to the smartest bloggers out there.

    So, let’s get back to the title. The expectations.

    Continue Reading
    Sep 30

    Here’s What I’ve Learnt in My First Year of Blogging, and What You Can Too

    By Nicholas Muema | Entrepreneurship

    They say that you learn better by doing.

    Well I differ slightly with that statement.

    You learn A WHOLE LOT better by doing than by spectating.

    You learn A WHOLE LOT better by doing than by spectating.

    Click to Tweet

    Before I jumped into the blogging ship, I researched a lot. I read blog post after blog post from seasoned bloggers and they all kept saying the same thing:

    Start your blog.

    And I can see why those three words are full of wisdom.

    Because you learn A WHOLE LOT better by doing.

    So, what did I learn in my first year?

    Well, read on to find out. And it’s not what you think.

    Continue Reading
    Sep 30

    Here’s 4 Reasons Why You Should Start a Blog in Kenya

    By Nicholas Muema | Entrepreneurship

    1) Healthy internet penetration.

    According to a recent study, 30 million Kenyans have access to the internet. 

    What's more, 67% of Kenyans are considered as internet users.


    So, what does this mean?

    It’s the…

    Best. News. Ever.


    I’ll use an analogy.

    Let’s say Jane is a devotee to Kenyan fashion. She’s a bit of an expert when it comes to women’s fashion in Kenya.

    But she wonders how she can earn a decent living from her passion. She asks herself:

    “How can I share the knowledge I have on fashion, and still make money from it?”

    Continue Reading
    Sep 29

    Mentorship: 3 Solid Reasons Why you should Never Ignore it as a Budding Entrepreneur

    By Nicholas Muema | Entrepreneurship

    Imagine this:

    This year, Joe starts planting carrots on his farm. He can’t wait to harvest them because he knows how much they’ll improve his financial situation.

    Then the harvest season kicks in. But when he starts digging up the carrots, the horror that greets him is too much to bear.

    The yield from his farm is absolutely miserable. The carrots are too small to afford any profit. And worse, they can only sustain his family for a week.

    Let’s look at another scenario:

    5 kilometres away, Kip is reaping big from his carrots. Before, he expected to harvest 8-10 bags of carrots.

    Now, he’s staring at 16 bags and he can’t help but utter a small prayer of thanksgiving.

    When a neighbour asks him what his secret is, he gives a simple but powerful answer:

    “I got assistance from a carrot farmer who yields 3X more every year from his farm. I didn’t want to gamble with my yield this time. It’s the best return of investment I have ever experienced.”

    So what differentiates the two farmers?

    Continue Reading