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Here’s What to Expect When You Become a Blogger (#4 will inspire you)

By Nicholas Muema | Blogging 101

Sep 30
The Expectations

Starting a blog is similar to starting an online business.

Starting a business means that you have made the decision of being your own boss.

Being your own boss means overcoming the fears that plague many first-time bloggers:

  • Will people ever read my blog?
  • Will it be successful?
  • Will I make thousands of dollars from my blog?
  • Will I be comfortable with my blog’s niche?

Becoming a blogger means stepping away from your comfort zone. And we know how hard that is, right?

While you are in your comfort zone, those fears can stop you from starting your blog, and you end up procrastinating time and time again.

In the end, you realize that you haven’t started your project, and your fears have grown stronger and stronger. Strangely enough, they even start to make sense.

But don’t let them cripple you, or make you not start that blog you’ve been dreaming of for months or years.

Be comfortable with the idea that these fears will haunt you through your entire blogging journey. They do the same to me. They do the same to the smartest bloggers out there.

So, let’s get back to the title. The expectations.

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1) Expect To Become An Entrepreneur.

You are in charge of your blog. That means that you can either make it a success or a failure. And it starts with how you perceive your blog.

Have you created a plan for your blog?

Do you even have a plan to start with?

You know the cliché, failing to plan is planning to fail.

Cliché, yes. But very true.

Some few ideas to include in your plan:

  • The niche of your blog.
  • The name of your blog [domain name & logo].
  • The hosting service.
  • The theme you’ll use.
  • The content you’ll publish.
  • How you’ll find the right readers for your blog.
  • How you’ll monetize your blog.
  • Have a strategy you’ll use for your blog. Customize it however you want, but make sure that you adhere to it.

    By having a plan, you can know what you’ve achieved and what you didn’t. Small wins increase your productivity and motivation. If publishing a blog post today was your goal, and you achieve it, that counts as a small win.

    In the end these small wins add up to make a big win. Like:

    •  launching an online course.
    • starting a coaching program. 
    • writing a book, etc.

    It's something that adds great value to your subscribers and also to your life.

    2) Expect To Become A Marketer.

    How do you find readers to your blog?

    And what do you do once they land on your blog?

    Depending on your time and budget, you could attract your audience:

  • Through the content you publish (Content Marketing).
  • From search engine optimization (think of Google search).
  • By paid advertising on social media (think of Facebook ads).
  • Through referral links (social media shares; other bloggers linking back to you).
  • Once you get your readers, you need to build an audience. Specifically, your mailing list. Through email, you can:

  • Educate you subscribers about your blog.
  • Explain a particular topic in detail, e.g., ‘Cooking Chapatti the Right Way’, through an email sequence dripped over time.
  • Promote your products or services, e.g., ‘The Pwani Cuisine Handbook’, to each subscriber.
  • Talk to your subscriber in a more caring, personal way. You can use their first name or use the second person (you).
  • Using email in this manner is referred to as email marketing. And my favourite tool that enables me to do this is ConvertKit.

    On your blog, you can create distraction free pages called landing pages. These pages are designed to convert.

    Conversion here can either be growing your mailing list or generating sales for your blog.

    To mention a few, they could be:

    3) Expect To Become A Content Publisher.

    As a blogger, you need to publish content on your blog. Content here can be:

    • Blog posts [text].
    • Videos.
    • Photographs and text.
    • Blog graphics [infographics, pie charts, etc.]
    • Podcasts.
    • Freebie offers

    You need to find out what your audience likes:

    • Do they prefer fashion photos alone or with some descriptive text?
    • Do they like a step by step screenshot post or a tutorial Photoshop video?
    • Do they want an infographic showing them how to farm potatoes on their garden?

    The more content you publish, the better you become. The more confident you become in your publishing prowess.

    But the content should be empathetic to the end reader. It should be:

    • Easy for them to understand and able to apply the knowledge instantly.
    • So good that he/she has no option but to share the post among their friends on social media.
    • Content that grows your brand’s reputation.

    4) Expect To Become A Trend-Setter.

    If you start a blog based on a passionate skill you have, eventually you’ll end up being a role-model.

    If you:

    • Start a blog that talks about  poetry, won’t other poets see your blog as a source of inspiration?
    • Start a food blog that shows people how to roast beef, won’t others  buy your cookbooks because your blog has taught them a lot?
    • Launch your fashion blog that shows ladies how to wear the right outfits, are you not influencing them in their style of fashion?
    • Start an online business about graphic design, won’t other graphic designers buy your ‘Photoshop Mastery’ online course?

    Conclusion

    Deliver value first. Create stellar content on your blog and eventually, some people might pay you to access your services.

    With awesome content, people will flock to your website, read your posts, and some may click on your affiliate links or banner ads.

    But before all of these can happen, step out of that comfort zone, and be the blogger that your future audience has been waiting for.

    That’s my expectation.

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    About the Author

    Nick started Blogger's Pursuit to help upcoming bloggers and entrepreneurs discover their pursuit of blogging. Other times, you'll find him deeply engrossed in a book or finding new business strategies to experiment with.