Starting a blog is similar to starting an online business.
Starting a business means that you have made the decision of being your own boss.
Being your own boss means overcoming the fears that plague many first-time bloggers:
Becoming a blogger means stepping away from your comfort zone. And we know how hard that is, right?
While you are in your comfort zone, those fears can stop you from starting your blog, and you end up procrastinating time and time again.
In the end, you realize that you haven’t started your project, and your fears have grown stronger and stronger. Strangely enough, they even start to make sense.
But don’t let them cripple you, or make you not start that blog you’ve been dreaming of for months or years.
Be comfortable with the idea that these fears will haunt you through your entire blogging journey. They do the same to me. They do the same to the smartest bloggers out there.
So, let’s get back to the title. The expectations.
You are in charge of your blog. That means that you can either make it a success or a failure. And it starts with how you perceive your blog.
Have you created a plan for your blog?
Do you even have a plan to start with?
You know the cliché, failing to plan is planning to fail.
Cliché, yes. But very true.
Some few ideas to include in your plan:
Have a strategy you’ll use for your blog. Customize it however you want, but make sure that you adhere to it.
By having a plan, you can know what you’ve achieved and what you didn’t. Small wins increase your productivity and motivation. If publishing a blog post today was your goal, and you achieve it, that counts as a small win.
In the end these small wins add up to make a big win. Like:
It's something that adds great value to your subscribers and also to your life.
How do you find readers to your blog?
And what do you do once they land on your blog?
Depending on your time and budget, you could attract your audience:
Once you get your readers, you need to build an audience. Specifically, your mailing list. Through email, you can:
Using email in this manner is referred to as email marketing. And my favourite tool that enables me to do this is ConvertKit.
On your blog, you can create distraction free pages called landing pages. These pages are designed to convert.
Conversion here can either be growing your mailing list or generating sales for your blog.
To mention a few, they could be:
As a blogger, you need to publish content on your blog. Content here can be:
You need to find out what your audience likes:
The more content you publish, the better you become. The more confident you become in your publishing prowess.
But the content should be empathetic to the end reader. It should be:
If you start a blog based on a passionate skill you have, eventually you’ll end up being a role-model.
Deliver value first. Create stellar content on your blog and eventually, some people might pay you to access your services.
With awesome content, people will flock to your website, read your posts, and some may click on your affiliate links or banner ads.
But before all of these can happen, step out of that comfort zone, and be the blogger that your future audience has been waiting for.
That’s my expectation.