According to a recent study, 30 million Kenyans have access to the internet.
What's more, 67% of Kenyans are considered as internet users.
So, what does this mean?
Best. News. Ever.
I’ll use an analogy.
Let’s say Jane is a devotee to Kenyan fashion. She’s a bit of an expert when it comes to women’s fashion in Kenya.
But she wonders how she can earn a decent living from her passion. She asks herself:
“How can I share the knowledge I have on fashion, and still make money from it?”
Let’s get back to the numbers. 30 million Kenyans. That’s a staggering number.
Perhaps within this population, there’s a subset of Kenyans who like women’s fashion. Maybe they get fashion tips from social media or from other fashion designers. It doesn’t matter.
What matters is that there is a number of Kenyans who adore fashion. And with the knowledge Jane has, her content might just be the information they were looking for.
So, why share this content on a blog?
Maybe Jane thinks that an online business exists solely on social media. And I can see why this is the case. By now, Jane’s Facebook page has thousands of followers. The same is true for her Instagram & Twitter pages.
But sharing this advice on social media sometimes works against Jane.
Because her advice is fighting for recognition among the hundreds of content his/her follower might have.
The Facebook newsfeed is a busy place for Jane’s follower. He/she has to like a funny video that’s going viral.
There’s also the photo a friend shared with them earlier that needs liking.
And then there’s Jane’s Facebook page update. Maybe that was item number 10 he/she liked.
The same applies to the other social media apps. They are all distraction hubs. And it’s worse if what Jane posts on social media is boring. Nobody remembers that fashion tip whether they liked it or not.
Think about your social media habits. When you open up Twitter, you scroll and scroll and finally, one lucky post catches your eye. You like the post, maybe even retweet it. And then you move on until you get bored and leave Twitter. I do the same. Most of us do the same.
But what about Jane? Maybe she spent hours on that social media post, but what she got were a few likes and vague comments. Very distressing indeed.
That’s why having a blog that has its own social media presence is the better strategy. On her blog, Jane can discuss a particular fashion trend freely without any limitations.
People can also share her articles around the web thanks to the social icons that float on her blog.
She can also create content that discusses women’s fashion at length in a way that grows her blog and builds her brand.
The best part, Jane can create her own premium products.
Which brings me to…
Having a mailing list is the most important asset for your online business. Yet, Jane was missing out on this because all her efforts were on social media.
Because creating this list means having access to repeat customers. She also has access to new people who are eager to learn from her.
Jane has experience in Kenya’s fashion industry. She can use this experience to:
But creating content requires a home and the right audience. For Jane, this means that an Instagram page isn’t the right platform. Nor is it the Facebook page.
She has to invest in her blog, or to put it in a better way, her fashion online business. Once she has done this, the next logical step for her is to create an audience. And email takes care of this part.
Using email to educate her subscribers, she has a better chance of growing her brand in a personal way.
A social media post is directed to every follower, and sometimes it can end up feeling vague.
An email update, on the other hand, can talk to each subscriber using their first names or using the second person (you).
That makes a huge difference because from the email subscriber’s perspective, it looks like Jane is talking to him/her.
This level of connection goes a long way to helping Jane grow her fashion blog.
By starting a blog, creating content for it and growing its readership among Kenyan fashion buffs, isn’t that entrepreneurship?
If Jane creates a mini-course that educates Kenyan women about applying make-up, and a portion of her subscribers bought it and applied the strategies, isn’t Jane already her own boss?
Moreover, with the kind of content Jane can publish on her blog, she can end up being an authority in Kenya’s fashion scene. And this can open up many doors in her career as a fashion blogger.
Starting a blog is akin to starting an online business.
It is taking the step of becoming a smarter entrepreneur. And it is important to understand the reasons of having control over your platform:
Think about the 67% of Kenyans using the internet.
If you start a blog, create informative content for it that targets just a small percentage of this group, aren’t you an online entrepreneur?
But don’t just exist on social media. Instead, think about what you can achieve through your blog or online business. Think about the impact your content can have on Kenyans in your area of expertise.
And while you’re thinking, don’t forget to start. Because that’s the message of this post.