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5 Simple Techniques Powerful Enough to Make Money for Your New Blog

By Nicholas Muema | Entrepreneurship

Sep 29
MAKE MONEY

Chances are you started your blog (or you want to start) with the main aim of making money. And there’s no problem with that.

You want to eke a pretty decent income from your blog. You know that your blog has the potential to change your life from a financial perspective.

But before we get too excited, let’s do a brief recap:

  • Is your blog self-hosted?
  • Do you have the right audience for it?
  • Have you published some content on your blog?
  • If your answers are in the affirmative, then this post may be of some help to you. However, if your answers are on the contrary, go back to the drawing board.

    And while you are there, get this free mini-guide eBook that’ll help you lay the right foundation for your blog.

    So, how can you actually make money from your blog?

    Don't worry, this post has got you covered.

    More...

    1) Sell Your Own Products or Services

    I did mention here why it’s important to see your blog as an online business. It’s a platform you can use to educate, empower or even change the lives of your readers in a positive way.

    Let’s bring this sub-topic to life with an example.

    Vic is a 30 year old farmer. To say that his farm is a success is an understatement. Many farmers have visited his farm to get inspiration and more so, get access to Vic's knowledge.

    This inspires Vic to start a blog about farming. He’d like to use this avenue to discuss:

    • Poultry farming.
    • Kale farming.
    • Tomato farming.
    • Watermelon farming, etc.

    He wants to use his blog to share the farming knowledge he has, and attract an audience of people who appreciate farming.

    Using a content marketing strategy, he shares a lot of free information that attracts a huge audience. But he’d like to earn something from his knowledge, and so he decides to write a tutorial eBook about tomato farming.

    He pitches the eBook to his subscribers, which he sells at $10. Some of his subscribers are tomato farmers who are struggling with its cultivation. They see the eBook as a potential solution to their woes, and so, they end up buying.

    The eBook’s sales bring in a huge cash flow for his business. Using that money as capital, Vic is now preparing an online course that attempts to educate his clients on the best practices to develop when farming kales.

    So how do you relate this example to your online business?

    Are you:

    • A fashion blogger who can demonstrate your styling techniques as a course to your clients?
    • A short story writer/poet/novelist who can educate others about your writing techniques through a paid course?
    • A food blogger who can publish cookbooks that some of your readers will gladly pay to have access?
    • An expert at something that I haven’t mentioned, but your content (both free and paid) can help your audience tremendously?

    By selling your expertise, you are investing in yourself. And it ensures financial security for both you and your online business.

    As Warren Buffett once said:

    quote-left


    The best investment you can make is in yourself.”

     Warren Buffett 

    2) Affiliate Marketing

    This is when you refer your reader or client to another service or platform, which they decide to use, and you earn a commission for referring them.

    Well, that was a mouthful.

    Let’s get back to Vic. Let’s also assume that his blog is getting steady traffic. Because his niche is farming, it makes sense that he promotes products that are related to farming.

    Vic joins Jumia Kenya’s affiliate program. Jumia offers up to 13% commission, which is a good deal. Vic could:

    13%
    • Promote farming equipment that he uses on his farm, e.g., rakes, hoes, water tanks, etc
    • Promote the protective gear he wears, e.g, gloves, masks, etc.
    • Promote the farming machines he uses, e.g., chick incubators, etc.

    Find out which services or products you can promote on your blog. But what you promote has to be:

  • Related to your niche. If your niche is fashion, promote fashion products from these services. Not farming equipment. Or smartphones.
  • Something you use or have used before.
  • Helpful for your readers. If that product or service didn’t help you at all, why promote it?
  • So, which affiliate programs can you join as a  blogger?

    • Jumia Kenya.
    • Kilimall.
    • Amazon Associates.
    • Hosting services.
    • Website theme providers.
    • Email Service Providers, etc.

    Most of the affiliate programs require you to have traffic on your blog. This makes business sense.

    More people on your blog = more clicks on your affiliate links.

    That equates to:

    More sales for the affiliate program, and the more referral commissions you earn.

    3) Placing Banner Ads on Your Blog

    This works great if you have a huge audience on your blog. You can earn money based on how many people click your ads, which is called Cost per Click (CPC).

    Another way is from Cost per Milage (CPM). In layman’s terms, it is how much you earn per a thousand impressions (views) of your ad.

    With ads, you can earn an income almost passively, but you should have an enormous amount of traffic on your blog to earn something meaningful.

    Which services offer advertising?

    • Google AdSense.
    • Infolinks
    • BuySellAds.

    Other Ways You Can Monetize Your Blog

    4. Membership Subscription: This is where you offer exclusive premium content to a segment of your audience that pay you a weekly/monthly fee to access your services.

    Software that makes this possible are:

    5. Sponsored Content: This is where a company pays you to write content that demonstrates how their service or product can assist your audience in relation to a particular topic.

    Conclusion

    There are many ways you can earn online with your blog. But you must first OWN that blog, and secondly, see if the various monetization strategies work for you.

    If banner advertising isn’t bringing any significant income, affiliate marketing might work for you. And vice versa.

    My advice, start creating your own products based on the knowledge and experience you have. And boost your income stream with the other monetization techniques.

    You don’t have to complicate things. Start small. Test your market by offering a minimum viable product. Like an eBook. Or a mini-course.

    Just remember:

    quote-left


    The best investment you can make is in yourself.”

     Warren Buffett 

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    About the Author

    Nick started Blogger's Pursuit to help upcoming bloggers and entrepreneurs discover their pursuit of blogging. Other times, you'll find him deeply engrossed in a book or finding new business strategies to experiment with.