So you want to be a blogger?
But before we light up those fireworks, l want to ask you an honest question:
Why do you want to start this blog?
On the surface, it looks like a relatively simple question. And it is. The responses though, are as varied as they come:
These responses are valid. They answer the question perfectly. But here's the problem.
The guys who start these type of blogs do it for the sake of making money alone. The goal:
Get as many eyeballs on my banner ads as possible.
Get as many people as possible to click the affiliate links on my website.
There’s a solution to this. And this is aided by how you perceive your blog.
Passion? Cliché, right?
Yap. As cliché as it sounds, this is the one emotion that holds everything together.
Need motivation to write?
Need to post an awesome YouTube video?
Need to create an online course?
Insert passion to these rhetorical questions and you’ll see how it answers them magically. You need to like what you are going to blog about:
By now, you have found something in your mind that you really like.
To find something that you are really passionate at isn’t really that difficult. Maybe you are:
Passion is a powerful emotion to have on your side, but it also requires you to…
How you view your blog is critical to its success. Ask yourself this:
What would you like your blog to become 5 years from now?
Passion can get you started, but it can’t answer the question.
So, how do you make your blog an online business? Start by:
This means having a blog and owning the blog.
These days, there’s a plethora of services that offer blogging services. I’m talking about WordPress, Blogger, Wix, etc.
Decide which system you’ll use, but I recommend and use WordPress.
For the owning part, I mean having a self-hosted blog. Not something that ends with ‘yourname.wordpress.com’ or yourblog.weebly.com.
Register a domain name that matches your niche. Take mine for example, ‘bloggerspursuit.com’.
Having a self-hosted blog has many advantages, but I’ll highlight only a few:
Other services include:
After covering the basics of setting up your platform, it’s time to publish.
Let’s use an example.
Kip is a web designer. He wants to use his experience to start a web design consulting business.
The first approach is to find out where his ideal clients reside:
Once he finds out where his clients reside, he should publish content that attracts them:
I’ve just made those up, and I don’t know anything about web design.
Anyway, Kip should make sure that his content is very empathetic to the end reader.
Not content that is full of jargon. Or content that scares his ideal clients away.
It is content that is:
Publishing this way ensures the growth of your business. It’s called content marketing.
As an online businessperson, you need an audience. The right audience:
You need to get:
Email is more professional than social media. It is a more intimate platform you can use to engage with your prospect. You can:
Use the social media presence you have to start building your mailing list. This is an audience that you own. It is a huge asset for your business.
In actual sense, your Facebook fans belong to Facebook, not you. You can’t control the updates that come from these platforms.
But with your email subscribers, you have total control. And an increase of your email list is associated with an increase of wealth for your business.
Let’s get back to Kip. He has his blog, created content for it and his social media presence is starting to blossom.
To capture email addresses, he needs:
Ask yourself this:
Why should Kip’s readers hand over their email addresses if there is nothing in it for them?
This is where an opt-in offer comes in. It comes in many names:
Kip should offer valuable information about graphic design in exchange for his reader’s email address.
What information is so valuable that can increase my subscription rates?
What content is so valuable that my reader will readily hand over his/her email address to get access?
This valuable information comes in many forms:
Figure out the content that can make your reader offer their email address. Is it:
The best software that makes list-building possible are:
For the Email Service Provider, I recommend and use ConvertKit. If you are a professional blogger (or you see yourself as one), then look no further.
For other businesses, you can use:
We’ve come to the exciting part of the post.
Money. Money. Money.
Most bloggers think that placing banner ads is all they need to earn passively from their blogs.
Or placing affiliate links.
Or sponsored posts.
But what about your own services? Your products? Your expertise?
Let’s welcome Kip back once more. He’s a lucky fella. I’m showing him how he can take his web design business to the next level.
Let’s assume by now Kip has built his mailing list. These are guys who like his content and who like web design generally.
They read his emails, send feedback & share his posts around the web.
Most of them want to up their web design game, but they don’t know how. Kip could:
Investing in your products or services/expertise is the best way of growing your business.
Passion is important when creating your products. Don’t sell something you don’t believe in.
If you have to carry something from this post, it’s this:
See your blog as an online business, and do so with a bit of passion.