5 Incredible Ways to Increase your Blog’s Engagement with your Audience

By Nicholas Muema | Blogging 101

Oct 25
5 Incredible Ways to Increase your Blog’s Engagement with your Audience

Some time back, when I was a kid, my mum sent me to the shop. She gave me the money and explained to me the items I needed to buy.

So I made a beeline to the shop, hoping I would buy myself some sweets with the left-over change.

But when I got there, something bizarre happened.

I couldn’t remember the stuff I needed to buy.

Not. Even. One.

I stood there staring blankly at the shopkeeper wondering what to do next.

Going back home was quite a distance. But that wasn’t the problem.

I simply didn’t know what to say to my mum once I got there.

With all the courage my 7-year-old-self could muster, I explained the strange situation to my mum. Luckily, she understood and wrote down the items for me.

I happily handed over the list to the shopkeeper and bought the items with incredible haste.

And yeah, I bought myself some tasty-looking sweets with the left-over change.

So, what does this story have to do with the post?


To be honest with you, I wrote this story to get you reading. To grab hold of your attention, and importantly, to help you see the importance of story-telling.

And I’ll discuss it as the first point.

1) The timeless art of story-telling.

"Sometimes reality is too complex. Stories give it form."

Jean Luc Godard

It’s important to appreciate the power of a good story. Your grandparents probably used stories to explain life facts in a way your childhood mind could understand.

Stories are also great tools to develop empathy. You see, as a blogger, your posts are meant to help your reader.

However, delivering facts after facts isn’t always the right approach. Yes, you are helping the reader, but you’re not helping him/her engage with your post.

This is what I mean by engaging:

  • You can use a story as an analogy to a fact that you’d like to explain. Stories are easier to relate with, and they easily help in the digestion of difficult facts.
  • A story is by default attention-grabbing. I used a story at the intro part of the post to hold your limited attention, and to set the scene for the entire post.
  • Your reader is more likely to remember the story than the fact you tried explaining.
  • You can also use a relatable story to create your blog’s persona. 

    • Who’s your ideal reader?
    • What is he/she getting from your posts?
    • Are there any benefits when your ideal reader subscribes to your blog?
    • What types of content are suitable for your blog’s persona?
    • Which specific categories in your blog does your persona belong to?

    These are tough questions that are next to impossible to answer without a life-story around your persona.

    You need to understand your ideal reader/client in a more humane way.

    Remember that it’s people who read your posts, hence the reason to understand your ideal reader at the granular level.

    Story-telling can increase your engagement dramatically.

    This blog post, for example, experienced a 300% increase just by incorporating a story at its intro section. 

    2) Clever use of subheadings

    When was the last time you read a long blog post word for word?

    I’m guessing never is the answer, right?

    Don’t feel bad about it. I also do the same.

    Which is why you need to be clever about your sub-heads.

    Most blog readers skim through content. Possible reasons are:

    • They’re pressed on time, and reading a long blog post isn’t doing any justice for them.
    • They’d like to read a section that interests them the most.
    • Or, they’d like to get the gist of the entire post before reading it word for word.

    That’s why you need to UP your blog post’s sub-heads. They’re the backbone of your blog post’s structure and they need to attract the attention of your reader.

    A common mistake is to use vague sub-heads like:

    • Use story-telling
    • Men’s fashion trending now.
    • Cooking chapatti.

    Instead, infuse life to these sub-heads like:

    • Use story-telling to drive home hard-to-ingest facts
    • Men’s fashion currently taking Africa by storm.
    • How to cook tantalizing chapattis even if you’re not a pro.
    • Etc.

    Use H2 heading format for your sub-heads. If you’d like to break down the sub-heads further, use H3 format.


    This helps boost your SEO scores, and it’s also a good formatting practice to use for your blog posts.

    Main title—H1


    Sub sub-heading—H3

    3) Format your content properly

    I know formatting isn’t your cup of tea.

    But if you can’t afford an editor, you need to learn the basics of a properly formatted blog post:

    • Use short sentences: Don’t over-complicate your sentences. Short and clear sentences carry the day.
    • Use short paragraphs: These days, people read a lot via smartphones. Which is why your paragraphs shouldn’t exceed 4 lines in desktop view.
    • Use grammatically correct language: Try to use proper English when writing your blog posts. One or two typos isn’t bad, but make sure you proofread your work. Trust me, it helps a lot.
    • Use different font styles: This helps when you want to stress a point or a question. You can use italics or bold to emphasize your point(s).
    • Ensure that there’s enough white background space: This reduces eye fatigue and helps your reader skim through your content easily.
    • Use bullet points: When explaining a list of facts, bullet points add that captivating appeal that prompt your reader to read them.

    4) Incorporate images to your blog posts

    They say that a picture is worth 1000 words.

    Therefore, a good, eye-catching image can capture and retain your reader’s attention with utmost ease.

    Different kinds of images can be used to add the missing allure to your posts:

    • Stock photos: Excellent sources are Pixabay, Pexels and Unsplash.


    • Blog graphics: Canva and Venngage.
    • Infographics & data charts: Canva, Venngage and Piktochart.
    • Screenshots: These help, in conjunction with text, during the explanation of a tutorial post.

    I recommend using blog headers {or featured images in WordPress}.

    blog header

    A captivating blog header increases the likelihood of your reader clicking through and reading your post.

    I use Canva to design my blog headers, and I still recommend them to anyone who’d like to use awesome graphics, but doesn’t know a smidge about web design.


    5) Break up the monotony of text

    This last point is a culmination of the 4 points. Nobody likes to read endlessly long paragraphs.

    They’re a serious eye-sore, and can make your reader leave your blog for good.

    But there’s always room for improvement. And the tool that improves my posts is called Thrive Architect.


    I use it to:

    • Change fonts using Google Fonts. 
    • Mix font styles (bold & italics) with ease. I can also change the font size in real time. 
    font change
    • Add highlight boxes to my posts. These boxes help when you’re trying to emphasize various points.
    • Change font colours. I mainly use this feature on my sub-heads.
    • Add click-to-tweet boxes.

    5 Incredible Ways to Increase your Blog's Engagement with your Audience

    Click to Tweet
    • Add progress bars & fill counters.
    Fill Counter
    75% Progress bar
    • Add images to my posts, etc.

    Thrive Architect is jam-packed with features. There are other cool features embedded in the plugin that I won’t delve further.

    It’s the only tool I use to format my blog posts, and it does so effortlessly.

    The best part is that it’s a true What You See Is What You Get editor (WYSIWYG).

    You can see Thrive Architect’s prowess here.


    As a blogger, finding a way to retain the limited (and usually distracted) attention of your reader is usually difficult.

    I hope one of the 5 methods above will help you create stunning and irresistible posts that leaves your readers with the ‘aha’ effect.

    That's my expectation.


    About the Author

    Nick started Blogger's Pursuit to help upcoming bloggers and entrepreneurs discover their pursuit of blogging. Other times, you'll find him deeply engrossed in a book or finding new business strategies to experiment with.